5,457% measured reach increase on Facebook between January 2020 and November 2021. January 2020 average daily reach was 23.677 as compared to 1,292 in November 2021.

855% measured reach increase on Instagram between January 2020 and November 2021. January 2020 average daily reach was 251.45 as compared to 2,066.9 in November 2021.

375% measured reach increase on Twitter between January 2020 and November 2021. January 2020 total tweet impressions were 7,460 as compared to 90,000 in November 2021.